Marketing Jobs in Tn (2)
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DTC Marketing Senior Manager - Medicare - HybridThe Segment Marketing Senior Manager will oversee direct-to-consumer (DTC) marketing for the Cigna Medicare Part D (PDP) business, reporting to the VP of Marketing. This role will be responsible for developing and executing a multi-channel DTC marketing strategy focused on driving smart and measurable growth across the PDP product portfolio.The Segme...
Leads the development of customer onboarding and marketing plans for the Medicare Advantage customer journey. Communication plans will be multi-modal to include direct mail, email, digital media, and texting channels. Manages the execution of these marketing plan initiatives/tactics to ensure successful implementation and desired results. In partnership with several dependent teams (sales, retenti...